The Tractor Whisperer
The Tractor Whisperer is a company owned and operated by Juan Rosales of Lompoc, CA. Juan is an excellent tractor mechanic and specializes in restoring older models. He is a great handyman, but his skills in tractor repair and restoration are second to none.
Services
Name Discovery
Branding
Collateral Design
Goals:
Create a brand that is easily recognizable and communicates the services provided
The Tractor Whisperer is a name that is recognizable to Spanish and English speakers and is obviously humorous. The brand color are inspired by old Ford tractors which had a distinct yellow and blue paint job for decades. Tractor and automotive fans alike will enjoy the logo, and potential clients will know exactly what The Tractor Whisperer can do.
Strategy:
pull from antique tractors and automotive typography to create a friendly brand with a classic feel.
create a name that is recognizable and clearly communicates the services.
appeal to tractor and automotive owners and fans alike.