Plenty Boutique

To celebrate their 9th Anniversary the owners of Plenty Boutique wanted to release a custom t-shirt featuring their vision of the Plenty Girl.

The Plenty Girl is a little boho and a little western because Plenty Boutique is every boho babe's dream shop. They’re a hidden gem in the one horse town of Santa Ynez, CA.

The Santa Ynez Tee designed with Brass Eyed Buffalo sold out in its initial run in less than 24 hours and is now a
tried-and-true bestseller.

Services

illustration

Goals:

create an illustration in line with Plenty’s boho-meets-western vibe.

Plenty’s owners specifically wanted their t-shirt to embody Santa Ynez and their brand which embraces a vintage loving western vibe. The brief included a request for a specific hat, bison, and a desert color palette.

outcomes:

The Santa Ynez Tee launched at Plenty’s 9-Year Anniversary Party. It was sold out by the end of the following day.

It is a graphic tee printed on super soft oatmeal fabric in burnt sienna and deep brown.

The tee continues to be a bestseller for the boutique.